Online Marketing Blog

Google announced release of Hummingbird, a new algorithm for search, on the search engine’s 15th birthday a few weeks back. The new algorithm aims at providing accurate search result against the queries. Now, the focus is more on the intent of the queries and not the search terms. Google Hummingbird now takes into account all the […]

Google has announced release of Penguin 2.1, which is an addition of some algorithms to its Penguin 2 to fight spam. The major search engine company launched the Penguin 1 on April 24, 2012 and since then there have been versions such as Google Penguin 2 on may 26, 2012, Google Penguin 3 on October 5 in […]

This is Part 2 of our Series “SCRUTINIZING GOOGLE UPDATE CHECKS (INCLUDING PENGUIN)” – in Part 1 (click here) we write about the issues and important things regarding the Anchor Text, the inbound and outbound links and also the specials in the Head-Tags. Now in this part lets talk about really important things you should be […]

There are many many things you can check on your website - In this article series we will give you an overview of the most important points on Google Update to verify and optimize your website. Heads and brief Giving titles and dividing the content under different heads has been one of the most misunderstood elements […]

People often get confused between the importance of content marketing and the SEO. What is the difference between these two terms. SEO or Search engine Optimization is a way to make path for the traffic to halt on the website of a particular business firm whereas content marketing is an approach to beckon traffic on […]

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If you gain a place in social media you should think about Facebook, because there is the possibility to create “pages” which can represent and promote a product, a website or just a business. The ability to provide the social media users quickly current topics related to your business or industry by a Facebook-Fanpage has […]

Links are the recommendations of the internet and for Google one of the most important ranking factors at all. Previously it was said that Google does not like linking their own projects and maybe punish this. many thought that these links of own projects manipulate the search results of Google, because it strengthens the pages […]

Link building is not easy. In the initial phase, it was very easy to let as many back links to your page. However, with the increased time requirements of the algorithm on websites changes nearly from month to month, and now is the right link building for lay a labyrinth, from which it is the […]

“404 – Page Not found” – This Error on a website is now very rare, but it still happens that this Error will shown – and then this site has only one Goal: Bring the visitor to the Site with the Informations he is be searching for. What is a 404 Error Page? There are […]